Better than what?
The idea seams to be that they offer special pricing to employees as an employee benefit but the general public gets a better deal than that.
So they are trying to tell us that I can buy a Ford at a better price than the UAW was able to negotiate for union members.
I'm sorry, but I just think they're bullshitting me. No wonder no one wants to buy a car from those clowns. They just can't be trusted.